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American Legion Auxiliary - Department of New York | |||
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Auxiliary Emblem
ALA Thanks to
the American Legion Click on Blue Star Banner Veterans
Creative Arts Festival Albany, NY 12207 |
Public_Relations
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High Priority |
Publications Immediately Available Online
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Legion launches Illegal
Immigration Education Effort | |
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Comprehensive Guides to Illegal Immigration and the Get Out the Vote+ Program |
The American Legion recently released two new publications for distribution to the public throughout the 2008 elections. The American Legion, VOTE America ’08, Guide to Promoting the “Get Out the Vote” Program encourages voter registration, voter education and voter participation in all elections. This pamphlet suggests activities on how American Legion Posts can increase the turnout. Veterans traditionally respond to this call to become actively involved in the electoral process and are the most likely to cast their ballots on Election Day. The American Legion’s goal is to encourage more Americans, especially veterans and the military family abroad, to vote.
The other pamphlet entitled, The American Legion, Policy on Illegal Immigration, A Strategy to Address Illegal Immigration in the United States offers The American Legion’s assessment of illegal immigration and a strategy on how to effectively address this issue. Everyone is encouraged to read and understand this booklet as illegal immigration will be one of the most fiercely contested issues in many state and congressional elections, as well as the presidential campaign.
"Everyone is strongly encouraged to "spread the word" about these pamphlets and their availability for use during the 2008 campaign season."
Both pamphlets are also available for downloading on The American Legion National website. Click on the following link Publications & Resources icon and scroll down the Publications page to the Public Relations section.
Sign up to receive National Auxiliary News by E-mail
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Strategic Planning -
Frequently Asked Questions
on the Auxiliary’s Strategic Planning Initiative | |
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Mission Statement: |
It is important our communities know about the programs and activities of the Units. Talk to the Editors of your local newspaper informing them of what we do. Encourage the papers to include the American Legion Auxiliary in their Community Bulletin Boards. Use TV spot announcements on up-coming activities or special affairs that are being planned. Keep copies of any items in a scrap book in a year-after-year continuation.
Let’s promote our organization through
newspapers, television, radio, newsletters, community displays and via the
internet. We have a lot to be proud of.
Don’t forget to keep copies of your published
articles, including photos from the newspapers. I will need TWO original
copies of all forms of media publications; one for President Carol’s Press
Book and one for the Department Press Book. If you could tape these to an 8
½ sheet of paper – banner – date of article – ACTUAL ARTICLE and place in
chronological order, it would help put these books together.
To measure articles and pictures measure by column
inches. Measure the number of inches down the side of an article and
multiply by the number of columns across. For example, if an article is 8”
long (must include headline) and 2 columns wide, you will multiply 8 X 2 for
16 inches of publicity
When reporting for 2007-2008 please used the report forms included in this
years Plan of Works. The due dates of the reports are on the forms
PLEASE ABIDE BY THESE
DATES.
Let’s have a very informative and productive year!!
COMMUNICATION IS THE KEY TO SUCCESS in all of our endeavors. I look forward
to hearing from you!!
Public Relations Goals:
Internal Communications
within Unit/ County:
The Public Relations Chairman for the Unit and County should be included in the planning of all programs, and especially informed of everything the Unit and County leadership are involved in that may be newsworthy. As Public Relations Chairman you should communicate program activities to all members keeping members informed. This is critical to keeping them motivated and active. Utilize all forms of communication and media to actively educate and inform Auxiliary members about new and existing programs.
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You can do this by: |
Establishing Unit
and County e-mail bulletins
as a way to send information to members
You can assist other program chairmen by
creating and providing them with a media kit. Create a list of local media
contacts for radio, newspaper, television - - help with the contact of
these people. Please note that all of these have web pages, don’t forget
to ask them to place your news on their web site.
Create a Unit/County Web site. If you feel
that you can’t do this yourself, form a committee and refer to:
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External Communications with the Public and Media |
As Public Relations Chairman for your Unit/County, your goal is to increase the visibility and public awareness about the American Legion Auxiliary, what we do and what we stand for.
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You can do this by: |
Taking time to create a Public
Relations plan. You can refer to the National Web site for instructions
and template if you wish. The important thing is to create a strategy to
best accomplish public awareness and visibility.
When informing the media include
Unit/County statistics. For example, number of volunteer hours and money
donated. Any information worth mentioning, for e-mail go to
publicrelations@alauxiliary.org
Set-up displays in your local communities
to promote the programs of the American Legion Auxiliary and to bring
recognition to your Unit/County.
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RESOURCES: |
The resources listed below direct you to
programs and services related to the objectives of the National Public
Relations Committee.
"Getting Started in Unit Public Relations"
This publication provides guidance for the Unit Public Relations
Chairman.
"National News" Our magazine
contains a message from the National President, updates from each National
Chairman about our programs and features the activities of Senior and Junior
members. This publication is free with membership.
“This is the American Legion Auxiliary"
This brochure provides information about our programs and includes a
membership application.
"Writing Tips"
This brochure gives you clear, concise tips on proper writing to improve the
professional look of your written work.
The American Legion Auxiliary Public Relations Handbook is available through
Emblem Sales for $12.95.
Associated Press Stylebook and Libel Manuel (look on line or in bookstores)
$13.75 each, normally .
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ALSO
AVAILABLE THROUGH THE AMERICAN LEGION: |
Public Relations Handbook, latest edition “slicks”
Good PR Equals Membership Success – approx. 16 minute video.
PSA (Public Service Announcements) on CDs
The American Legion Web site offers Media contacts in local areas
DON’T
FORGET OUR AMAZING WEB SITE -
THERE IS A WORLD OF INFORMATION AVAILABLE!!!
www.deptny.org
OTHER INFO TO HAVE:
American Legion Auxiliary National Headquarters
777 N Meridian St. 3rd Floor,
Indianapolis, In 46204
DEPARTMENT AWARDS
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THE LAURA STEGMAN PLAQUE |
Awarded to the COUNTY with
the best publicity book submitted: Must Contain County Publicity only!
Deadline to Department Public Relations Chairman– May 10, 2008.
AWARD – To the Unit with less than 200 members for a press
book containing the best publicity on all American Legion Auxiliary
Programs.
AWARD – To the Unit with more
than 200 members for a press
Book containing the best publicity on all American Legion Auxiliary
Programs.
RULES:
No special size or type of book is required.
It must include the name of the County, District, the Public Relations Chairman and an annual report.
Newspaper clippings and published photos are acceptable.
Cover sheets must list the Unit name and number and the name of the Public Relations Chairman submitting the book.
Unit books are to be judged on the COUNTY level and winner to be forwarded to Mary T. Geer by May 10, 2008.
Mary T. Geer
6822 Route 22
Plattsburgh, NY 12901
518-562-9022
E-mail
mgeer@parkercountry.com
NATIONAL PRESIDENT’S AWARD FOR
EXCELLENCE:
Award Criteria: Unit program must meet all required elements as outlined in
the
Plan of Works including member communication, program promotion,
highlighting Junior programs, and press book development.
OTHER NATIONAL AWARDS:
UNIT AWARD: Program Emphasis
A $50 award to a Unit Chairman in each division for the best three published
press releases. National Public Relations Vice Chairman will use these press
releases in the National President’s Press Book. Entry must include three
different articles, published in three different months (Nov. 1, 2008 – May
1, 2009) and highlight a different ALA committee.
Send nominations to:
Department Chairman
Janet Mahoney by May 10, 2009
UNIT AWARD: Community Display
An award presented to the Unit with the most unique community display setup
in any location other than an American Legion Post home.
Unit should send a photo of the display to Department Chairman:
Janet Mahoney by May 10, 2009,
with a narrative of less than 250 words, disclosing where and when the
display was used, and how and why it was created.
UNIT AWARD: Web Site
A citation presented to the Unit with the launch of a new Web site, created
since September 1, 2008.
Web sites will be judged as
follows: 33% each for design, ease of use and content.
Web site URL, Webmaster name, and full contact information constitutes an
entry. All entries must be post-marked by May 10, 2009 and sent to:
Department Chairman:
Janet Mahoney.
JUNIOR PUBLIC RELATION AWARD:
A $50 award to the Junior group (department, district or unit) for the best published press or media coverage for a Junior activity or project. Copies of articles, newsletters, pictures of displays promoting the event, or any other examples of public relations may be included in the entry.
Send to:
Department Public Relations Chairman, Janet Mahoney
by May 10, 2009
Email:
mcrazyacres@aol.com.
Click on Nat'l Public Relations Plans of Work
for more information!
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REPORTING PROCEDURE: | |
Unit Chairmen: Please send your reports to your County Chairman by November 1, 2008, March 1, 2009 and May 1, 2009.
County Chairmen: Please send your reports to the Dept. Chairman by November 10, 2008, March 10, 2009 and May 10, 2009
Janet
Mahoney
Department Public Relations Chairman
Email:
mcrazyacres@aol.com.
Mary T. Geer
6822 Route 22
Plattsburgh, NY 12901
518-562-9022
E-mail
mgeer@parkercountry.com
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REPORTING The Department's report to National |
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Web sites: Nat'l Aux. Headquarters: www.legion-aux.org Nat'l Legion Headquarters: www.legion.org Nat'l SAL Headquarters: www.sal.legion.org Dept. of NY Auxiliary: www.deptny.org National News E-mail: nmpr@legion-aux.org National Emblem Sales: http://emblem.legion.org Dept. PR Chairman: mgeer@parkercountry.com |
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